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In a move aimed to connect with the American public as the 2012 election gets underway, President Barack Obama has started a personal social media campaign. Starting on Friday June 17th the Obama camp announced on their website that the President himself will be tweeting from his own Blackberry. He will sign the Tweets with “BO” ..

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One way we can measure the power of social media is by measuring the ROI (Return on Investment) This would work for companies, (although many companies just start with social media and think its free but that’s another discussion) and even for president Obama and his social media presidential election campaign of 2008. Here you ..

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