Obama Tweets himself (BO) Re-election Campaign to include Trending Twitter Facebook and Social Media Marketing
In a move aimed to connect with the American public as the 2012 election gets underway, President Barack Obama has started a personal social media campaign. Starting on Friday June 17th the Obama camp announced on their website that the President himself will be tweeting from his own Blackberry. He will sign the Tweets with “BO” to signal it is a personal tweet.
The social media savvy President’s 2008 election was largely credited to engaging the under 30 population with a massive Facebook social media Marketing campaign. One of his first acts as President was hiring a Social Networks Manager. His first personal tweet as President came on Sunday as families nationwide celebrated Father’s Day:
“Being a father is sometimes my hardest but always my most rewarding job. Happy Father’s Day to all the dads out there. –BO.”
Undoubtedly the decision was influenced by Rep. Weiner’s recent lewd tweets and the overwhelming fact that Twitter is becoming the fastest and most effective way to publish content worldwide. We’ll all be watching to see what he Tweets.
Social Networks Manager™
Bruce Porter Jr is the Social Networks Manager™
Email Bruce@EmmeGirls.com 202 436 6577
Social Media Management by EmmeGirls Modeling
Social Media Important Role in Middle East Revolution (Social Networks Manager 202 436 6577)
One way we can measure the power of social media is by measuring the ROI (Return on Investment) This would work for companies, (although many companies just start with social media and think its free but that’s another discussion) and even for president Obama and his social media presidential election campaign of 2008. Here you can simply measure the effort, and the cost of the effort you put into your social media marketing campaign and measure the eventual outcome, whether that is an increase in sales or an increased brand awareness depends on you initial goals. However, it becomes a little bit harder if you try to measure the ROI when Iranian Freedom Fighters are using Twitter in the aftermath of the Iranian presidential elections of 2009…
In the aftermath of the presidential elections supporters of Mousavi, who lost the elections due to irregularities, used Twitter to organise protests. Social media played a big role in the Freedom Movement that arose after these presidential elections, who used it to inform the outside word of the unfair elections and suppressive regime of Ahmadinejad. You will probably remember Neda Agha-Soltan, the girl whose death was videotaped and broadcast over the internet. Her death became iconic for the struggle of the Iranian Freedom Movement, but it could also be seen as an indicator of the importance of the internet in ‘modern’ revolutions.
Mousavi protest in Iran (power of the crowd social media twitter)
Nevertheless, Iranian authorities working for re-elected president Ahmadinejad were doing their best to restrict the outflow of news about the protest to the outside world. Eventually in an attempt to stop the revolts the authorities filtered access to facebook, and mobile phone services were shut down.
Because of the extensive use and importance of social media to protesters we can state that social media was a powerful tool for the Mousavi supporters.
Therefore, I want to ask you; can one only speak of, or measure the power of social media (in this case Twitter), from a business point of view? Or are there other indicators of the power of social media?
Is, for example, the amount of likes! on a Facebook company page an indicator of the business’ influence?
Bruce Porter Jr the Social Networks Manager 202 436 6577
Social Media Management by EmmeGirls Modeling
