A deal between social network giant Facebook and online music streaming service Spotify has just been announced. The two social media platforms will reportedly launch together in the next few weeks.
Spotify with over 10 million users online is excited to break into the US social media market leveraging Facebook’s 206 million US users. Similar to social networking site Last.fm and Pandora Spotify looks to enhance the Facebook integration into a seamless and user experience. Last.fm has long had “Connect with Facebook” feature which allows Facebook users to enjoy their friends playlists.
Spotify is reportedly ecstatic about the deal which will feature a Spotify icon next to a person’s post in the newsfeed.
Clicking on the Spotify icon will install the service on their desktop in the background, and also allow users to play from Spotify’s library of millions of songs through Facebook. The service will include a function that lets Facebook users listen to music simultaneously with their friends over the social network,” reports Forbes‘ Parmy Olson.
The fact that you have to install software that runs on your desktop seems a bit cumbersome. It is nice you will be able to listen to music libraries and songs through Facebook and with friends. Myspace has been allowing people to upload songs on their pages for years. Spotify is paying for their music though and it seems to be more interactive because friends can all listen at the same time. I remains to be seen how much advertising revenue Spotify will bring or if they will start charging more for users to listen. The feeling I get from Facebook is they are still looking for ways to monetize the partnership.
As part of my School project, myself and three other students were involved in prototyping and testing a mobile application called SyncUp. It allows the social networking user to organize and manage communications from friends, family members, business associates and other contacts who are members of Facebook, MySpace, LinkedIn, Twitter, Foursquare and Flickr. SyncUp allows you to sync friend lists with your phone’s contact list in order to call and text directly from the app.
With SyncUp, you are able to stay in touch with friends, family and other contacts. From the college student, to the overworked mom, to those on the go, SyncUp will provide a comprehensive, time efficient experience on your mobile phone that will keep you connected with the latest updates from family, friends, business associates and the world.
REQUIREMENT GATHERING PHASE
We used two different requirements gathering methods, interviews and an online survey, to accomplish our research. The purpose of both of these methods was to gather information from potential users regarding their mobile and social media use.
Based on the user requirements, we developed personas to communicate information about the end-users.
We also conducted competitive analysis to identify the current trends and anticipate the future needs. the analysis was performed on two mobile applications-8Hands Mobile and Bebo.
CONCEPTUAL MODELING PHASE
Our process in developing the models included first determining the usability goals,identifying the desired features of the application, developing the use cases and creating design mockups. Group analysis of the conceptual models assisted in identifying any design flaws or potential usability issues and for offering suggestions and improvements.an image of the Conceptual Model is shown below
We then prepared wireframes for the same.A wireframe of one of the screens is shown below
Based on conceptual model and wireframes we created prototypes
USABILITY TESTING PHASE
In this phase our goal was to test our prototypes with a certain set of users, modify our prototypes based on participant feedback and then retest using the same participants to evaluate their user experience and the effectiveness of our improved designs.We employed think-aloud protocol. The prototypes presented to the user were low fidelity prototypes and were presented to the user in printed form. We included a prioritized list of problems and their respective solutions. In addition, we included observations noted during our test and revised screen shots of our prototype.