Google’s viral marketing April Fools Joke a success with youtube video Gmail Motion (Social Media Management 202 436 6577)
Social Networks Manager™ Bruce Porter Jr Social Media Management for Advertising and Branding
My brother sent me a text and asked “what’s up with Gmail Motion”? Does he mean Google +1 I thought? Google has all but changed the world a few times over and now with it’s +1 recommendation feature in Google Searches expect more changes in search results worldwide. I do remember seeing something about this Gmail Motion earlier on April 1st day but as usual I was busy. I let the text sit in my in inbox and went about my day.
Note to self: Look into Gmail Motion
For those of us that use Gmail on a daily basis you know that we have a public profile that that is searchable and we can make private if we like. We also know that Gmail has a BUZZ feature that we can use to share social media with our friends. Google recently launched it’s +1 recommendation feature where you click a “like” or “plus” button to recommend the website to your friends. People will want to see websites that their friends recommend is the idea. Facebook is far ahead in the game with it’s “Like” button. You can “Like” just about everything on the internet.
You can imagine my surprise in hearing that Google launched another new product two days after the March 30th launch of +1? I was signing out of my Gmail later on that evening and I saw a video about Gmail Motion. I was greeted by Google’s Product Manager, Paul McDonald. Google claimed to have developed a user interface to send and receive email via hand and body motions. At the end of the video it said click here to try the product then APRIL FOOLS!
It was hands down the April Fools joke of 2011. A lesson in using social media for viral marketing, branding and advertising. The youtube video has registered 5,271,590 views as I write this and 15,102 comments. It has been a topic of conversation even for the Google haters and they have us all wondering how we can use +1 to achieve our targeted advertising goals.
Emme Porter, Bruce Porter Jr owners of EmmeGirls LLC, DC Party Rentals, Social Networks Manager +1 202 436 5114
Bruce Porter Jr the Social Networks Manager
Email Bruce@EmmeGirls.com 202 436 6577
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Google adds a Like Button to Search Results With +1
Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.
Starting Wednesday, users who opt into the +1 button experiment(and soon everyone else) in Google Labs will start seeing a +1 icon next to each link in Google search results.
Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.
Google Profile
The move builds on a number of social features that Google introduced in search earlier this year, such as the ability to see which friends have tweeted a given link in search results. Today’s move, however, is clearly something much bigger.
Beyond showing up in search results, Google plans to offer to publishers a +1 button that lets readers +1 something without leaving the publisher’s site. Facebook has a big head start here with its Like button — some 2 million sites and counting have it installed — but Google’s button will instantly have a lot of appeal, given the company says +1 data will directly influence its market share dominating search rankings. Similarly, we have to imagine that +1 is more bad news for content farms, whose content is less likely to be shared.
In another twist, users will also be able to +1 ad, which essentially adds a “recommended by friends” component to AdWords and AdSense. as the company explains on the AdWords blog.
The video below explains +1 in more detail; we’ll have further analysis on Mashable later today.
Website article: http://mashable.com/2011/03/30/google-plus-one-button/
Bruce Porter Jr the Social Networks Manager
Bruce Porter Jr the Social Networks Manager
Email Bruce@EmmeGirls.com 202 436 6577
Social Media Management by EmmeGirls Modeling
