A deal between social network giant Facebook and online music streaming service Spotify has just been announced. The two social media platforms will reportedly launch together in the next few weeks.
Spotify with over 10 million users online is excited to break into the US social media market leveraging Facebook’s 206 million US users. Similar to social networking site Last.fm and Pandora Spotify looks to enhance the Facebook integration into a seamless and user experience. Last.fm has long had “Connect with Facebook” feature which allows Facebook users to enjoy their friends playlists.
Spotify is reportedly ecstatic about the deal which will feature a Spotify icon next to a person’s post in the newsfeed.
Clicking on the Spotify icon will install the service on their desktop in the background, and also allow users to play from Spotify’s library of millions of songs through Facebook. The service will include a function that lets Facebook users listen to music simultaneously with their friends over the social network,” reports Forbes‘ Parmy Olson.
The fact that you have to install software that runs on your desktop seems a bit cumbersome. It is nice you will be able to listen to music libraries and songs through Facebook and with friends. Myspace has been allowing people to upload songs on their pages for years. Spotify is paying for their music though and it seems to be more interactive because friends can all listen at the same time. I remains to be seen how much advertising revenue Spotify will bring or if they will start charging more for users to listen. The feeling I get from Facebook is they are still looking for ways to monetize the partnership.
Meeting people and becoming friends isn’t like it used to be. While there are still chance meet ups and introductions by friends, more people are meeting online first. Whether it be for dating, business, or mutual fan bases, social media is connecting people in their home towns and across the world.
Kevin Phelan, Vice President at Gutenberg Communications, says technology has “accelerated” relationships.
Typically, he says, you see someone once a year at a conference, or you’re busy with your own life and don’t keep in touch with acquaintances. But with social media “you can keep a daily pulse of what’s going on. You can sit around the country and watch a game together. Then when you meet them in person, you all come together like you’ve never been apart.”
“I think it’s phenomenal to not lose touch and you’re eliminating the distance gap that a lot of people have,” he added.
Cait Downey of HubSpot agrees saying that online and offline relationships can run parallel. “It’s most magical when both lives overlap,” she said.
Downey says someone may have 1,000 friends on Facebook, and they may not have 1,000 friends in real life, but valuable information is still shared. With online relationships, she says, it’s easier to have conversations without interrupting people’s lives. “Phone calls can take blocks out of a day, but a tweet, text of Facebook message can quickly get a message across.”
Rich Brooks, president of flyte new media, says although this sharing of thoughts and ideas may seem foreign since it’s online rather than in person, it is still a relationship.
Brooks adds, “It’s not a relationship if it’s one-way; that’s called stalking.”