Spotify Icon Brings Music to You Social Network Facebook Newsfeed (Social Media Management 202 436 6577)
Spotify and Facebook announce new deal
A deal between social network giant Facebook and online music streaming service Spotify has just been announced. The two social media platforms will reportedly launch together in the next few weeks.
Bruce Porter Jr is the Social Networks Manager™
Email Bruce@EmmeGirls.com 202 436 6577
Social Media Management by EmmeGirls Modeling
Advertise to Virtual Friends on Facebook Twitter Linkedin Youtube (Social Media Management 202 436 6577)
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Meeting people and becoming friends isn’t like it used to be. While there are still chance meet ups and introductions by friends, more people are meeting online first. Whether it be for dating, business, or mutual fan bases, social media is connecting people in their home towns and across the world.
Kevin Phelan, Vice President at Gutenberg Communications, says technology has “accelerated” relationships.
Typically, he says, you see someone once a year at a conference, or you’re busy with your own life and don’t keep in touch with acquaintances. But with social media “you can keep a daily pulse of what’s going on. You can sit around the country and watch a game together. Then when you meet them in person, you all come together like you’ve never been apart.”
“I think it’s phenomenal to not lose touch and you’re eliminating the distance gap that a lot of people have,” he added.
Cait Downey of HubSpot agrees saying that online and offline relationships can run parallel. “It’s most magical when both lives overlap,” she said.
Downey says someone may have 1,000 friends on Facebook, and they may not have 1,000 friends in real life, but valuable information is still shared. With online relationships, she says, it’s easier to have conversations without interrupting people’s lives. “Phone calls can take blocks out of a day, but a tweet, text of Facebook message can quickly get a message across.”
Rich Brooks, president of flyte new media, says although this sharing of thoughts and ideas may seem foreign since it’s online rather than in person, it is still a relationship.
Brooks adds, “It’s not a relationship if it’s one-way; that’s called stalking.”
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Bruce Porter Jr is the Social Networks Manager™
Email Bruce@EmmeGirls.com 202 436 6577
Social Media Management by EmmeGirls Modeling
Social Media Important Role in Middle East Revolution (Social Networks Manager 202 436 6577)
One way we can measure the power of social media is by measuring the ROI (Return on Investment) This would work for companies, (although many companies just start with social media and think its free but that’s another discussion) and even for president Obama and his social media presidential election campaign of 2008. Here you can simply measure the effort, and the cost of the effort you put into your social media marketing campaign and measure the eventual outcome, whether that is an increase in sales or an increased brand awareness depends on you initial goals. However, it becomes a little bit harder if you try to measure the ROI when Iranian Freedom Fighters are using Twitter in the aftermath of the Iranian presidential elections of 2009…
In the aftermath of the presidential elections supporters of Mousavi, who lost the elections due to irregularities, used Twitter to organise protests. Social media played a big role in the Freedom Movement that arose after these presidential elections, who used it to inform the outside word of the unfair elections and suppressive regime of Ahmadinejad. You will probably remember Neda Agha-Soltan, the girl whose death was videotaped and broadcast over the internet. Her death became iconic for the struggle of the Iranian Freedom Movement, but it could also be seen as an indicator of the importance of the internet in ‘modern’ revolutions.
Mousavi protest in Iran (power of the crowd social media twitter)
Nevertheless, Iranian authorities working for re-elected president Ahmadinejad were doing their best to restrict the outflow of news about the protest to the outside world. Eventually in an attempt to stop the revolts the authorities filtered access to facebook, and mobile phone services were shut down.
Because of the extensive use and importance of social media to protesters we can state that social media was a powerful tool for the Mousavi supporters.
Therefore, I want to ask you; can one only speak of, or measure the power of social media (in this case Twitter), from a business point of view? Or are there other indicators of the power of social media?
Is, for example, the amount of likes! on a Facebook company page an indicator of the business’ influence?
Bruce Porter Jr the Social Networks Manager 202 436 6577
Social Media Management by EmmeGirls Modeling
Social Media Changing Market Research and Consumer Behavior (Social Networks Manager 202 436 5114)
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With its $350 million budget each year, Procter and Gamble is one of the world’s biggest spenders in market research. But changes are on the way – largely down to social media, according to Joan Lewis, the company’s global consumer and market knowledge officer. With Facebook and its peers continuing to soar, she expects actual surveys to dramatically decline in importance by 2020 .
Lewis was speaking in a panel discussion on “How Market Research Must Change” at the Advertising Research Foundation’s Re: Think 2011 conference in New York . She developed her theme in an interview after the discussion.
The research industry, she said, had to get away from “believing a method, particularly survey research, will be the solution to anything. We need to be methodology agnostic.”
Social media listening isn’t only replacing some survey research – but also making it harder to do by changing consumer behaviour and expectations, Ms. Lewis said in an interview with AdAge after the panel.
“The more people see two-way engagement and being able to interact with people all over the world, I think the less they want to be involved in structured research,” she said. “If I have something to say to that company now, there are lots of ways to say it.”
She suggested that researchers focused too much on process, details of validation and treating methods “like ideologies.”
“We are all brought into the research industry with the almost dogmatic belief that representation is everything,” She did not however rule out having samples representative of a population for some research.
“But we need to get away from the notion that being representative of something is the only way to learn,” she said. “I still hear people say, ‘That social-media thing, that’s not really going to pan out.’ We will learn enormously whether [social-media samples are] representative or not.”
She said P&G will carry on doing survey research for years, even though she expects it to become less important.
“When we’re doing it, we need to do it well. It’s really been easy for people to take the idea that the world is changing as an excuse to do really poor work. And there’s no excuse.”
Ms. Lewis said researchers needed to move beyond a “comfort level” in being advisers to “having something on the line” alongside other decision-makers in organisations. Research needed to move beyond measuring things like market share to finding indicators that project when and how the market should move. More scenario planning was also called for .
Joe Tripodi, chief marketing and commercial officer of Coca-Cola said social-media and engagement analytics aren’t “at the level of sophistication we need them to be.” He supported efforts to develop standards around measurement and calibration in those areas.
Eric Salama, chairman of WPP’s Kantar said the value they generated wasn’t just from field work, but from looking across multiple projects. Mr. Salama advocated a value-based compensation model.
Mr. Tripodi said Coca-Cola adopted such a model for ad agencies two years ago, and welcomed applying value-based compensation to research firms — provided they give value.
“I would gladly pay a lot more money to our agency partners in the research area if they delivered for us that game-changing insight. Where do I sign up?” he asked.
The meeting in New York was the ARF’s 75th anniversary event
Bruce Porter Jr is the Social Networks Manager™
Email Bruce@EmmeGirls.com 202 436 6577
Social Media Management by EmmeGirls Modeling
