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Posts Tagged ‘emmegirls’

Use Social Media Facebook Twitter Linkedin to Find Kidney Organ Donor (SM management for advertising, branding, SEO 202 436 6577)

Ricky Cisco, 25, right, talks about his decision to donate one of his kidneys to Jeff Kurze, center, seated with wife Roxy, at the Beaumont Hospital Heart Center Conference in Royal Oak, Mich. Facing a three-to-five-year wait for a kidney, the couple turned to Facebook. (Clarence Tabb Jr. / Detroit News / Associated Press / April 4, 2011)

Ricky Cisco, 25, right, talks about his decision to donate one of his kidneys to Jeff Kurze, center, seated with wife Roxy, at the Beaumont Hospital Heart Center Conference in Royal Oak, Mich. Facing a three-to-five-year wait for a kidney, the couple turned to Facebook. (Clarence Tabb Jr. / Detroit News / Associated Press / April 4, 2011)

Perhaps anything is possible with social media — but even so, this story caught me off guard: A man donated his kidney to a stranger after seeing a plea on Facebook.

Jeff Kurze’s kidneys were failing, according to the story. His wife, Roxy, posted on her wall in desperation:

“Wishing a kidney would fall out of the sky so my husband can stop suffering,” the 30-year-old Web designer wrote. “So if anyone knows of a live donor with type O blood, PLEASE let me know.”

Ricky Cisco, a 25-year-old comedian, saw the post and messaged Roxy, saying he wanted to help. Even though the two were nearly complete strangers, they were Facebook friends (having met once through work).

The rest, as they say, was surgery. But it raises an interesting question: Are people more likely to be philanthropic through Facebook and other social media? Plenty of charities have banked on the theory — but if there’s any power in it, it may come from a more general idea not limited to the Internet: the theory that people are more likely to be generous in social networks of all kinds, from family to clubs to religious organizations.

Robert Putnam, author of “Bowling Alone: The Collapse and Revival of American Community,” would probably agree. The Harvard University professor compared Americans’ charitable tendencies to their social connectedness, and found that they matched up pretty well.

In this paper, he writes, “By far the best predictor of philanthropy, for example, is not how much money you have, but how many clubs you go to or how often you go to church. There is a very strong affinity between social connectedness and altruism.”

Does this mean you should be expanding your social networks — including friending everyone you ever meet in case you ever need a replacement organ? That might be going a bit far. But it’s an interesting note to how our interconnectedness through the Internet might shape our motivations just as much as our “real” social networks do.

Website article:

 

Social Media Management for advertising, branding and SEO by Bruce Porter Jr (Social Networks Manager™)

Social Media Management for advertising, branding and SEO by Bruce Porter Jr (Social Networks Manager™)

Bruce Porter Jr the Social Networks Manager™

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Advertise with Facebook, Twitter, Linkedin

Social Media Management App Stroodle for Facebook Twitter Linkedin Review (Bruce Porter Jr 202 436 6577)

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Social Networks Manager™ (Social Media Management 202 436 6577)

With mega sites like Facebook, Twitter, and Linkedin social networking has never been bigger. These websites are not only changing the way we communicate with each other, but also changing the way we live our lives. If you own a smartphone chances are your most used applications are going to be one of the three listed above.

But isn’t it kind of a hassle on your smartphone? I mean, on a computer you can open up multiple tabs to keep track of what’s going on within your internet life. On your smartphone it isn’t quite that easy. Even with background processing it can be a pain if you want to post one thing to all of your favorite social networking accounts. That is where the app “Stroodle” comes in.

Stroodle is an app developed by Frinzer that brings you the ability to connect your Facebook, Twitter, and Linkedin accounts all in one app. Gone are the days of multiple walls and feeds. Stroodle takes all three timelines and creates a universal timeline that indicates which social networking site it was posted from. Not only that but it goes the same for posting as well. You can post one single tweet or status update and it will automatically be sent to all 3. Don’t worry though, you have the ability when writing your post to determine if you want to only post it to specific ones.

So how is it you ask?

Stroodle Screenshot (Social Media Management by the Social Networks Manager 202 436 6577)

Stroodle Screenshot (Social Media Management by the Social Networks Manager 202 436 6577)

Stroodle delivers exactly what it promises… except it doesn’t quite live up to it’s true potential. Yes, you get a nice unified timeline. Yes, you can post from a single app. But something is just…wrong.

First and foremost the app is free. That’s a good thing right? Well honestly this time around it really isn’t. Firstly, be aware that you are going to have numerous ads all over your timeline (like the one pictured here). It even forces you to make your first post specifically about their app. That’s right, after you spend a few minutes connecting your social sites it actually forces you to make a post about THEM before you can actually go on and post something relevent.

It’s not like you can’t just go back and delete those ad posts, or pay $1 to go ad free, but it’s something that would’ve been nice to forgo altogether. The other thing Stroodle kind of missed on was profiles themselves. If you want to visit your profile or that of your friends you’ll have to exit Stroodle to go back into the native app of your social network of choice. While that doesn’t seem like that big of a deal, after a few days I was already tired of the extra work.

Lastly, the app is SLOOOOOOW. It comes as no surprise that the app would be slow since it’s gathering a ton of information from everywhere, but it’s REALLY slow.

Final Verdict:

Stroodle is a good app, but it’s just not a great app. While it delivers in some aspects I couldn’t help but want more out of it when using it. Frinzer took a step in the right direction but unless they improve what they started, someone will make a better app very soon. I can guarantee it.

Website article: http://sickdamage.com/2011/04/08/iphone-app-review-stroodle/

Emme Porter, Bruce Porter Jr the Social Networks Manager

Emme Porter, Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Google’s viral marketing April Fools Joke a success with youtube video Gmail Motion (Social Media Management 202 436 6577)

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Social Networks Manager™ Bruce Porter Jr Social Media Management for Advertising and Branding

Social Networks Manager™ Bruce Porter Jr Social Media Management for Advertising and Branding

My brother sent me a text and asked “what’s up with Gmail Motion”?  Does he mean Google +1 I thought?  Google has all but changed the world a few times over and now with it’s +1 recommendation feature in Google Searches expect more changes in search results worldwide. I do remember seeing something about this Gmail Motion earlier on April 1st day but as usual I was busy.  I let the text sit in my in inbox and went about my day.

Note to self:   Look into Gmail Motion

For those of us that use Gmail on a daily basis you know that we have a public profile that that is searchable and we can make private if we like.  We also know that Gmail has a BUZZ feature that we can use to share social media with our friends.  Google recently launched it’s +1 recommendation feature where you click a “like” or “plus” button to recommend the website to your friends.  People will want to see websites that their friends recommend is the idea.  Facebook is far ahead in the game with it’s “Like” button.  You can “Like” just about everything on the internet.

You can imagine my surprise in hearing that Google launched another new product two days after the March 30th launch of +1?  I was signing out of my Gmail later on that evening and I saw a video about Gmail Motion.  I was greeted by Google’s Product Manager, Paul McDonald.  Google claimed to have developed a user interface to send and receive email via hand and body motions.  At the end of the video it said click here to try the product then APRIL FOOLS!

It was hands down the April Fools joke of 2011.  A lesson in using social media for viral marketing, branding and advertising. The youtube video has registered 5,271,590 views as I write this and 15,102 comments.  It has been a topic of conversation even for the Google haters and they have us all wondering how we can use +1 to achieve our targeted advertising goals.

Emme Porter, Bruce Porter Jr the Social Networks Manager

Emme Porter, Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Trending Topics: Why don’t we value the NHL regular season? (Social Media Management 202 436 6577)

Stanley Cup

Stanley Cup

Trending Topics is a new column that looks at the week in hockey according to Twitter. If you’re only going to comment to say how stupid Twitter is, why not just go have a good cry for the slow, sad death of your dear internet instead?

The Vancouver Canucks have now officially been the best team in hockey, since the beginning of October right up until today.

They have the Presidents’ Trophy all sewn up, and, barring a horrific collapse on their part, plus a huge turnaround by the Philadelphia Flyers, they will likely win it by a healthy margin.

However, as everyone on the planet is quick to point out, Presidents’ Trophy winners don’t traditionally win the Stanley Cup. Since they started handing out the formal trophy in 1985-86, the team with the most points in the regular season has won the Cup just seven times, and the 2007-08 Red Wings are the only ones to do so since the lockout.

So when teams like the Canucks or the Washington Capitals before them — those with playoff histories that are spotty at best — do go out from and lay waste to nearly every team from October through April, people just laugh. They’ll say that this is in no way indicative of how good the Canucks are as a team. Not really. Because: They Haven’t Won The Cup.

Even people like the wonderful Tom Benjamin, who believe winning the Presidents’ Trophy is remarkable thing that should be celebrated, say that in the same breath as they note it’s not the “big prize.” And what sense does that make?

There’s this illogic in North America that places the importance of a season not on the 82-game, six-month slog of a schedule, but rather on a 28-game-at-most, needlessly drawn out crapshoot of a lottery. One which rewards luck rather than an ability to win, a lot, for more than half a year.

I’m not sure what it is that makes people think the playoffs are so much more important than the regular season.

(Coming Up: Disgusting taunts against Theo Fleury(notes) on Twitter; Where is TJ Oshie(notes)?; and your Pearls of BizNasty.)

What little I know of baseball history indicates to me that the World Series, the oldest postseason tournament in North America, was little more than a way to make money and determine whether the winner of two totally separate leagues  — the regular season champions, in fact — was better.

That the Stanley Cup, or really any postseason trophy, has taken on this level of import is curious, given what it takes to win it: a winning percentage as low as .571, or about a 94-point regular season pace. Boy if that doesn’t scream excellence, nothing does.

This concept that the real teams are separated from the pretenders during the postseason is of course ridiculous. You know that. There’s never been a conversation about a mediocre playoff team with a good goalie where you haven’t said, “…but he could steal a series.”

“Steal” being the operative word, as it implies that the series and indeed the playoffs themselves rightfully belong to the league’s best teams at their core.

And players with amazing regular-season numbers but so-so playoff stats? Chokers. Joe Thornton(notes) is a choker. Can’t possibly be one of the best players on the planet. That makes sense. Because Proven Playoff Warriors like Pavel Datsyuk(notes) or Bill Guerin(notes) have never had stretches of seven or 10 games in their career where they weren’t particularly effective.

Oddly, people actually also say — and, I guess, fully believe — that Alex Ovechkin(notes) is a choker, despite his having more points per postseason game than anyone currently in the NHL and scoring more than he does in the regular season. It probably has something to do with his inability to also be both defensemen and the goalie as well as a ruinous and highly productive sniper.

And don’t get me wrong, I love the playoffs for all the drama that the ping-pong-ball probability brings. But the value placed on them, rather than the regular season, seems far too great to be reasonable. Winning in the playoffs isn’t everything. In fact, it’s occasionally a complete fluke. You don’t get Edmonton/Carolina Cup Finals otherwise.

Yeah, winning the Stanley Cup is a pretty cool accomplishment, and one that should obviously be celebrated to some extent. But to also denigrate beating the hell out of everyone you play for 82 games? That’s just stupid. Because winning the Presidents’ Trophy is a more impressive achievement.

Canucks fans prove the worst people in the universe

Speaking of trashing the Presidents’ Trophy winner as being unable to compete in the playoffs, Theo Fleury recently hopped on Twitter and asked his followers if they thought the Canucks can make it out of the first round (and of course they can) because he’s not sold on Roberto Luongo(notes).

Maybe a bit of trolling of Vancouver fans, but you’d think no harm, no foul, right?

Wrong. Apparently this is the type of thing that really brings the mouthbreathers out of the woodwork. So offended were Vancouverites that Fleury had the temerity to suggest the Canucks or Luongo were not infallible that things got really ugly, really fast.

For making this statement, Fleury was taunted by some of the most vile human beings on earth for his substance abuse problems and, worse, the sexual abuse in his past. Fortunately, these cretinous embarrassments were shouted down fairly quickly, and certainly do not represent the entire fanbase, but some people are the absolute worst.

How remarkably vile.

NHL Hockey

NHL Hockey

#WhereisOshie

TJ Oshie missed practice the other day, leading to his being left home for two games by the team (he later donated his paychecks for those matches to charity). While no official reason was given for the quasi-suspension, a lot of people had theories.

@dgregson: trying to get 3 stars on all levels of Angry Birds

@itsjuststarla: Getting in line SUPER early for the last Harry Potter movie.

@JoeYerdonPHT: He’s trying to get back that Filet ‘O Fish.

@TheFecklessPuck: Writing a savage missive about bloggers in the press box

@theactivestick: Criminal Minds marathon on A&E

@AnthraxJones: “Up where he belongs.” – Joe Cocker and Jennifer Warnes

@SkinnyPPPhish: At the bottom of a well with Timmy O’Toole

And your very topical winner:

@SpeakoftheDevs: Looking for the cobra that escaped from the Bronx Zoo.

Pearls of Biz-dom

We all know that there isn’t a better Twitter account out there than that of Paul Bissonnette(notes). So why not find his best bit of advice on love, life and lappers from the last week?

BizNasty on getting chirped by a certain former shoe-fighter: “Milbury? The guy who traded chara and the second pick (spezza) for yashin? That guy?”

If you’ve got something for Trending Topics, holla at Lambert on Twitter or via e-mail. He’ll even credit you so you get a thousand followers in one day and you’ll become the most popular person on the Internet! You can also visit his blog if you’re so inclined.

Website article: http://sports.yahoo.com/nhl/blog/puck_daddy/post/Trending-Topics-Why-don-8217-t-we-value-the-NH?urn=nhl-wp1646

Emme Porter, Bruce Porter Jr

Emme Porter, Bruce Porter Jr

 

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Wife and business partner Emme Porter is a three time

member of the Washington Capitals Red Rockers

Google Joins Facebook with Social Media Like Button +1 for Search Engines (Social Networks Manager 202 436 6577)

Google Joins Facebook with Social Media Like Button +1 for Search Engines

Google Joins Facebook with Social Media Like Button +1 for Search Engines

So I just signed up for Google’s +1 experiment. Have you heard about it? It’s basically another way Google is trying to compete with Facebook. If you have a Google account, you can click on the “+1” box next to your search results if you like the result. Here is what Google has to say:

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results. Your +1′s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1′s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.

Check it out and let me know what you think. At the very least we have a new catch phrase: “You just ‘+1′d’ this.”

Website article: http://palocreative.wordpress.com/2011/04/01/i-just-1d-something/

Bruce Porter Jr the Social Networks Manager 202 436 6577
Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Google adds a Like Button to Search Results With +1

Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.

Starting Wednesday, users who opt into the +1 button experiment(and soon everyone else) in Google Labs will start seeing a +1 icon next to each link in Google search results.

Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.

Google Profile

Google Profile

The move builds on a number of social features that Google introduced in search earlier this year, such as the ability to see which friends have tweeted a given link in search results. Today’s move, however, is clearly something much bigger.

Beyond showing up in search results, Google plans to offer to publishers a +1 button that lets readers +1 something without leaving the publisher’s site. Facebook has a big head start here with its Like button — some 2 million sites and counting have it installed — but Google’s button will instantly have a lot of appeal, given the company says +1 data will directly influence its market share dominating search rankings. Similarly, we have to imagine that +1 is more bad news for content farms, whose content is less likely to be shared.

In another twist, users will also be able to +1 ad, which essentially adds a “recommended by friends” component to AdWords and AdSense. as the company explains on the AdWords blog.

The video below explains +1 in more detail; we’ll have further analysis on Mashable later today.

Website article: http://mashable.com/2011/03/30/google-plus-one-button/

Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

 

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

As social media has turned mainstream, many people have started to use Twitter and Facebook in more constructive ways, instead of just connecting with high school buddies. For instance, some use them to sell their home.

Realtors and homeowners are turning to Facebook, Twitter and LinkedIn to market their properties in a sometimes frustratingly slow market. While these methods can help expose a listing to a new audience, it does require a strategy. You can’t just start tweeting and friending indiscriminately, since that’s a surefire way to become a social-media pariah.

In this brave new world, it’s important to first study the lay of the land before choosing your path.

1. Laying the groundwork

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

For several months, Betsy Talbot didn’t put her Seattle home on the market. Instead, she and her husband Warren promoted it through social media. “We’ve basically been living our lives online for the last couple of years as we document the preparations for our upcoming travels around the world, so it made sense to do the same to sell the house,” she says.

 

 

 

2. Here’s what they did:

  • Launched a website.
  • Produced home-tour videos, which they’ve uploaded to their site and YouTube.
  • Added a “Help Us Sell Our House” link to their blog.
  • Updated their Facebook pages to let friends know their house was for sale.

Betsy also kept track when someone typed in “move to Seattle” on Twitter, and then got in touch. Recently, a woman tweeted that before moving to Seattle, she planned to revisit her favorite restaurants in her current city. Betsy tweeted her back with a link to her website. “I tweeted back to recommend that she follow a great local food writer,” she says.

Betsy had shown the house several times, but then finally put it on the market. The house sold within three weeks.

 

3. Find a Facebook-friendly Realtor

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Realtor Margaret Roberts, the broker/owner of MRM Realty in Groton, Mass., uses a Facebook page to market her company’s listings. Whenever a new listing comes in, she posts the photos and information on Facebook. While many fans are not in the market for a home, they’ll often forward the listing to friends who are. The listing gets passed from one Facebook page to another, generating a lot of exposure.

“It’s hard to quantify if any homes have sold because of Facebook, mainly because people don’t buy homes online. Instead they go through Realtors,” says Heather Logrippo of Distinctive Homes, who manages the Facebook account for Roberts. But she adds that two properties that were listed on Facebook have sold only three weeks after being posted, including this one in Groton.

4. The celebrity connection

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Ruta Fox of Manhattan had her Upper East Side apartment on the market for almost a year with no bites. She recently developed a Twitter campaign (@divinediamonds) to drum up interest by focusing on the fact that many celebrities live in the neighborhood.

“My campaign centered on the fact that you, too, could live near celebrities if you had my apartment,” she says. A few sample Tweets:

“Madonna just bought a town house two blocks from RUTA.”

“Justin Timberlake’s Southern restaurant is right around the corner from RUTA.”

“Carrie, Miranda, Charlotte and Samantha filmed ‘Sex and The City 2′ right around the corner.”

And so on. Each tweet included a link to her Realtor’s listing. So far, Fox reports that her strategy has increased the number of people at showings and she’s received two offers, both of which fell through.

She’s confident that a sale will come through soon due to her social media efforts.

5. Baby, it’s cold outside

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Todd M. Schoenberger decided to market his San Antonio home by using LinkedIn and Twitter, but he knew he needed a lure. In early January when temperatures around the country were brutally cold, he posted that it was 70 and sunny in San Antonio, and provided a link to the listing.

The results surprised him. Though he hasn’t received an offer, more people have requested details than before he started posting.

However, social media by itself cannot work miracles. If your house hasn’t sold after a reasonable length of time because it’s priced too high, needs major repairs or is in a dicey neighborhood, all the tweets and Facebook friends in the world won’t be able to help.

6. Seller beware

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Advertise with Facebook Twitter Linkedin, Sell Your House with Social Media Management (202 436 6577)

Realtor Linda Slocum of Valencia, Calif., warns that though she does use Facebook and Twitter, posting too often can quickly turn into spam. So she doesn’t post unless there’s something truly unique about the property, like this one on Hacienda Lane in Newhall, Calif. “It’s different in that it’s a horse property with full horse facilities, which is unusual for our area,” she says.

“Each posting only stays in the stream for a few seconds for many people,” she says. If you repeat the same posts over and over, people will start to unfriend you, which is counterproductive to establishing relationships via social media.

In the end, social media is another valuable tool in the arsenal of house-selling and marketing techniques that must be used wisely to be most effective.

Website article:

 

Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

Bruce Porter Jr the Social Networks Manager

Email Bruce@EmmeGirls.com  202 436 6577

Social Media Management by EmmeGirls Modeling

The Evolution of Virtual Reality

Virtual Reality

Virtual Reality

Virtual reality (VR) is a technology which allows a user to interact with a computer-simulated environment, whether that environment is a simulation of the real world or an imaginary world. It is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound

Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones.

Virtual reality can be divided into:

The simulation of a real environment for training and education. The development of an imagined environment for a game or interactive story.

HISTORY:

The concept of virtual reality has been around for decades, even though the public really only became aware of it in the early 1990s.

Morton Helig

Morton Helig

Mid of 1950:  Cinematographer Named Morton Heilig & Device: Sensorama

Envisioned a theatre experience that would stimulate all his audiences’ senses, drawing them in to the stories more effectively. He build a console in 1960 called the Sensorama that included a stereoscopic display, fans, odor emitters, stereo speakers and a moving chair. He also invented a head mounted television display designed to let a user watch television in 3-D. Users were passive audiences for the films, but many of Heilig’s concepts would find their way into the VR field.

In 1961: Philco Corporation engineers & Device: Headsight

Developed the first HMD in 1961, called the Headsight. The helmet included a video screen and tracking system, which the engineers linked to a closed circuit camera system. They designed the HMD for use in dangerous situations — a user could observe a real environment remotely, adjusting the camera angle by turning his head.

Bell Laboratories used a similar HMD for helicopter pilots. They linked HMDs to infrared cameras attached to the bottom of helicopters, which allowed pilots to have a clear field of view while flying in the dark.

In 1965: A Computer Scientist Named Ivan Sutherland

Computer Scientist Named Ivan Sutherland imagine the "ultimate display"

Computer Scientist Named Ivan Sutherland imagine the "ultimate display"

Envisioned what he called the “Ultimate Display.” Using this display, a person could look into a virtual world that would appear as real as the physical world the user lived in. This vision guided almost all the developments within the field of virtual reality. Sutherland’s concept included:

A virtual world that appears real to any observer, seen through an HMD. A computer that maintains the world model in real time. The ability for users to manipulate virtual objects in a realistic, intuitive way.

For years, VR technology remained out of the public eye. Almost all development focused on vehicle simulations until the 1980s.

In 1984:  Michael McGreevy & Device: Human-Computer Interface (Hci)

Began to experiment with VR technology as a way to advance human-computer interface (HCI) designs. HCI still plays a big role in VR research, and moreover it lead to the media picking up on the idea of VR a few years later.

Virtual Reality Guru Jaron Lanier

Virtual Reality Guru Jaron Lanier

In 1987: Jaron Lanier coined the term Virtual Reality in 1987.

VIRTUAL REALITY ENVIRONMENT:

Other sensory output from the VE system should adjust in real time as a user explores the environment.  Sensory stimulation must be consistent if a user is to feel immersed within a VE. If the VE shows a perfectly still scene, you wouldn’t expect to feel gale-force winds. Likewise, if the VE puts you in the middle of a hurricane, you wouldn’t expect to feel a gentle breeze or detect the scent of roses.

Lag time between when a user acts and when the virtual environment reflects that action is called latency. Latency usually refers to the delay between the time a user turns his head or moves his eyes and the change in the point of view, though the term can also be used for a lag in other sensory outputs. Studies with flight simulators show that humans can detect a latency of more than 50 milliseconds. When a user detects latency, it causes him to become aware of being in an artificial environment and destroys the sense of immersion.

An immersive experience suffers if a user becomes aware of the real world around him. Truly immersive experiences make the user forget his real surroundings, effectively causing the computer to become a non entity. In order to reach the goal of true immersion, developers have to come up with input methods that are more natural for users. As long as a user is aware of the interaction device, he is not truly immersed.

TYPES OF VIRTUAL REALITY:

Immersive virtual reality Non immersive virtual reality Semi immersive virtual reality

Immersive Virtual Reality

Immersive Virtual Reality

IMMERSIVE VIRTUAL REALITY:

In a virtual reality environment, a user experiences immersion, or the feeling of being inside and a part of that world. He is also able to interact with his environment in meaningful ways. The combination of a sense of immersion and interactivity is called telepresence.

Computer scientist Jonathan Steuer defined it as “the extent to which one feels present in the mediated environment, rather than in the immediate physical environment.” In other words, an effective VR experience causes you to become unaware of your real surroundings and focus on your existence inside the virtual environment

Jonathan Steuer proposed two main components of immersion:

Depth of information Breadth of information.

Depth of information refers to the amount and quality of data in the signals a user receives when interacting in a virtual environment. For the user, this could refer to a display’s resolution, the complexity of the environment’s graphics, and the sophistication of the system’s audio output.

Breadth of Information as the “number of sensory dimensions simultaneously presented.” A virtual environment experience has a wide breadth of information if it stimulates all your senses. Most virtual environment experiences prioritize visual and audio components over other sensory-stimulating factors, but a growing number of scientists and engineers are looking into ways to incorporate a users’ sense of touch. Systems that give a user force feedback and touch interaction are called haptic systems.

NON IMMERSIVE VIRTUAL REALITY:

Non-immersive systems, as the name suggests, are the least immersive implementation of VR techniques. Using the desktop system, the virtual environment is viewed through a portal or window by utilizing a standard high resolution monitor. Interaction with the virtual environment can occur by conventional means such as keyboards, mice and trackballs or may be enhanced by using 3D interaction devices.

SEMI-IMMERSIVE VIRTUAL REALITY:

A large screen monitor A large screen projector system Multiple television projection systems

similar to the IMAX theatres sing a wide field of view, these systems increase the feeling of immersion or presence experienced by the user Semi-immersive systems therefore provide a greater sense of presence than non-immersive systems and also a greater appreciation of scale. In addition, images can be provided that are of a far greater resolution than HMDs and this implementation provides the ability to share the virtual experience. This may have a considerable benefit in educational applications as it allows simultaneous experience of the VE which is not available with head-mounted immersive systems.

Virtual Reality Interactivity

Virtual Reality Interactivity

VIRTUAL REALITY INTERACTIVITY:

Immersion within a virtual environment is one thing, but for a user to feel truly involved there must also be an element of interaction. Early applications using the technology common in VE systems today allowed the user to have a relatively passive experience. Users could watch a pre-recorded film while wearing a head-mounted display (HMD). They would sit in a motion chair and watch the film as the system subjected them to various stimuli, such as blowing air on them to simulate wind. While users felt a sense of immersion, interactivity was limited to shifting their point of view by looking around. Their path was pre-determined and unalterable.

Interactivity depends on many factors. Steuer suggests that three of these factors are speed, range and mapping. Steuer defines speed as the rate that a user’s actions are incorporated into the computer model and reflected in a way the user can identify by means of senses. Range refers to how many possible outcomes could result from any particular user action. Mapping is the system’s ability to produce natural results in response to a user’s actions.

Navigation within a virtual environment is one kind of interactivity. If a user can direct his own movement within the environment, it can be called an interactive experience. Most virtual environments include other forms of interaction, since users can easily become bored after just a few minutes of exploration.

Computer Scientist Mary Whitton points out that poorly designed interaction can drastically reduce the sense of immersion, while finding ways to engage users can increase it. When a virtual environment is interesting and engaging, users are more willing to suspend disbelief and become immersed.

True interactivity also includes being able to modify the environment. A good virtual environment will respond to the user’s actions in a way that makes sense, even if it only makes sense within the realm of the virtual environment. If a virtual environment changes in outlandish and unpredictable ways, it risks disrupting the user’s sense of telepresence.

VIRTUAL REALITY INTERFACES:

DataGloves

DataGloves

DATAGLOVES:

Data gloves offer a simple means of gesturing commands to the computer. Rather than punching in commands on a keyboard, which can be tricky if you’re wearing a head-mounted display or are operating the BOOM, you program the computer to change modes in response to the gestures you make with the data gloves.

Pointing upwards may mean zoom in; pointing down, zoom out. A shake of your fist may signal the computer to end the program. Some people program the computer to mimic their hand movements in the simulation; for instance, to see their hands while conducting a virtual symphony.

WANDS:

Virtual Reality Wand

Virtual Reality Wand

Wands, the simplest of the interface devices, come in all shapes and variations. Most incorporate on-off buttons to control variables in a simulation or in the display of data. Others have knobs, dials, or joy sticks. Their design and manner of response a re tailored to the application.

Most wands operate with six degrees of freedom; that is, by pointing a wand at an object, you can change its position and orientation in any of six directions: forward or backward, up or down, or left or right.

STAIR STEPPERS:

Stair steppers are an example of the limitless manifestations of interface devices. As part of a simulated battlefield terrain, engineers from an army research lab outfitted a stair stepper with sensing devices to detect the speed, direction, and intensity of a soldier’s movements in response to the battlefield scenes projected onto a head-mounted display. The stair stepper provided feedback to the soldier by making the stairs easier or more difficult to climb.

VIRTUAL REALITY SYSTEMS:

HEAD-MOUNTED DISPLAY:

Head Mounted Display

Head Mounted Display

Looking like oversized motorcycle helmets, head-mounted displays are actually portable viewing screens that add depth to otherwise flat images. If you look inside the helmet you will see two lenses through which you look at a viewing screen. As a simulation begins, the computer projects two slightly different images on the screen: one presenting the object as it would be seen through your right eye, the other, through your left. These two stereo images are then fused by your brain into one 3D image.

To track your movements, a device on top of the helmet signals your head movements relative to a stationary tracking device. As you move your head forwards, backwards, or sideways, or look in a different direction, a computer continually updates the simulation to reflect your new perspective.

Because head-mounted displays block out the surrounding environment, they are favored by VR operators who want the wearers to feel absorbed in the virtual environment, such as in flight simulators. And as you might expect, these displays also are popular with the entertainment industry.

Data gloves and wands are the most common interface devices used with head-mounted displays.

BOOM:

The Binocular Omni Orientation Monitor, or BOOM, is similar to a head-mount except that there’s no fussing with a helmet. The BOOM’s viewing box is suspended from a two-part, rotating arm. Simply place your forehead against the BOOM’s two eyeglasses and you’re in the virtual world. To change your perspective on an image, grab the handles on the side of the viewing box and move around the image in the same way you would if it were real: Bend down to look at it from below; walk around it to see it from behind. Control buttons on the BOOM handles usually serve as the interface although you can hook up data gloves or other interface devices.

CAVE:

CAVE Automatic Virtual Environment

CAVE Automatic Virtual Environment

One of the newest, most “immersive” virtual environments is the CAVE (CAVE Automatic Virtual Environment).

It provides the illusion of immersion by projecting stereo images on the walls and floor of a room-sized cube. Several persons wearing lightweight stereo glasses can enter and walk freely inside the CAVE.

SENSUAL TECHNOLOGIES:

A variety of input devices like data gloves, joysticks, and hand-held wands allow the user to navigate through a virtual environment and to interact with virtual objects. Directional sound, tactile and force feedback devices, voice recognition and other technologies are being employed to enrich the immersive experience and to create more “sensualized” interfaces.

SHARED VIRTUAL ENVIRONMENTS:

Three networked users at different locations (anywhere in the world) meet in the same virtual world by using a BOOM device, a CAVE system, and a Head-Mounted Display, respectively. All users see the same virtual environment from their respective points of view. Each user is presented as a virtual human (avatar) to the other participants. The users can see each other, communicated with each other, and interact with the virtual world as a team.

HUMAN FACTORS:

As virtual environments are supposed to simulate the real world, by constructing them we must

have knowledge how to “fool the user’s senses” This problem is not a trivial task

and the sufficiently good solution has not yet been found: on the one hand we must give the

user a good feeling of being immersed, and on the other hand this solution must be feasible.

Five Human Senses

Five Human Senses

• Sight…………….. 70 %

• hearing………….. 20 %

• smell ………………5 %

• touch………………4 %

• taste ……………….1 %

Human vision provides the most of information passed to our brain and captures most of our attention. Therefore the stimulation of the visual system plays a principal role in “fooling the senses” and has become the focus of research.

VIRTUAL REALITY TRACKING SYSTEMS:

Tracking devices are intrinsic components in any VR system. These devices communicate with the system’s processing unit, telling it the orientation of a user’s point of view. In systems that allow a user to move around within a physical space, trackers detect where the user is, the direction he is moving and his speed. There are several different kinds of tracking systems used in VR systems, but all of them have a few things in common. They can detect six degrees of freedom (6-DOF) — these are the object’s position within the x, y and z coordinates of a space and the object’s orientation. Orientation includes an object’s yaw, pitch and roll.

From a user’s perspective, this means that when you wear an HMD, the view shifts as you look up, down, left and right. It also changes if you tilt your head at an angle or move your head forward or backward without changing the angle of your gaze. The trackers on the HMD tell the CPU where you are looking, and the CPU sends the right images to your HMD’s screens

Every tracking system has a device that generates a signal, a sensor that detects the signal and a control unit that processes the signal and sends information to the CPU. Some systems require you to attach the sensor component to the user (or the user’s equipment). In that kind of system, you place the signal emitters at fixed points in the environment. Some systems are the other way around, with the user wearing the emitters while surrounded by sensors attached to the environment.

The signals sent from emitters to sensors can take many forms, including electromagnetic signals, acoustic signals, optical signals and mechanical signals. Each technology has its own set of advantages and disadvantages.

ELECTROMAGNETIC TRACKING SYSTEMS:

Magnetic trackers are the most often used tracking devices in immersive applications.Measure magnetic fields generated by running an electric current sequentially through three coiled wires arranged in a perpendicular orientation to one another. Each small coil becomes an electromagnet, and the system’s sensors measure how its magnetic field affects the other coils. This measurement tells the system the direction and orientation of the emitter. A good electromagnetic tracking system is very responsive, with low levels of latency.

One disadvantage of this system is that anything that can generate a magnetic field can interfere in the signals sent to the sensors.

ULTRA SONIC TRACKERS:

Emit and sense ultrasonic sound waves to determine the position and orientation of a target. Most measure the time it takes for the ultrasonic sound to reach a sensor. Usually the sensors are stationary in the environment — the user wears the ultrasonic emitters. The system calculates the position and orientation of the target based on the time it took for the sound to reach the sensors.

Disadvantages: Sound travels relatively slowly, so the rate of updates on a target’s position is similarly slow. The environment can also adversely affect the system’s efficiency because the speed of sound through air can change depending on the temperature, humidity in the environment.

OPTICAL TRACKING DEVICES:

Optical Tracking Device

Optical Tracking Device

Use light to measure a target’s position and orientation. The signal emitter in an optical device typically consists of a set of infrared LEDs. The sensors are cameras that can sense the emitted infrared light. The LEDs light up in sequential pulses. The cameras record the pulsed signals and send information to the system’s processing unit.

Disadvantages: Infrared radiation can also make a system less effective.

MECHANICAL TRACKING SYSTEM:

Rely on a physical connection between the target and a fixed reference point. A common example of a mechanical tracking system in the VR field is the BOOM display. A BOOM display is an HMD mounted on the end of a mechanical arm that has two points of articulation. The system detects the position and orientation through the arm. The update rate is very high with mechanical tracking systems, but the disadvantage is that they limit a user’s range of motion.

VIRTUAL REALITY APPLICATIONS:

As the technologies of virtual reality evolve, the applications of VR become literally unlimited. It is assumed that VR will reshape the interface between people and information technology by offering new ways for the communication of information, the visualization.

Two approaches to current VR development:

Modeling The Real World Abstract Visualization.

MODELLING THE REAL WORLD:

ARCHITECTURE:

An area in which virtual reality has tremendous potential is in architectural design. Already being created are architectural that allow designers and clients to examine homes and office buildings, inside and out, before they’re built. With virtual reality, designers can interactively test a building before construction begins.

MILITARY:

Virtual Reality Military

Virtual Reality Military

The military have long been supporters of VR technology and development. Training programs can include everything from vehicle simulations to squad combat. On the whole, VR systems are much safer and, in the long run, less expensive than alternative training methods. Soldiers who have gone through extensive VR training have proven to be as effective as those who trained under traditional conditions.

ANXIETY THERAPY:

For years now, virtual environments have been used to treat anxiety problems with exposure therapy. Psychologists treat phobias and post traumatic stress disorder by exposing the patient to the thing that causes them anxiety and letting the anxiety dissipate on its own. But this proves difficult if your stressor is a battlefield in Iraq. Military psychologists use simulated Iraq war situations to treat soldiers. Other therapeutic VR uses include treating a fear of flying, fear of elevators, and even a “virtual nicotine craving” simulator for smoking addiction.

VR TRAINING PROGRAMS:

Virtual reality environments have also been used for training simulators. The earliest examples were flight simulators (“Microsoft Flight Simulator”), but VR training has expanded beyond just that. There are many modern military examples, including Iraqi cultural situations and battlefield simulators for soldiers.

Virtual Reality Flight Simulator

Virtual Reality Flight Simulator

Flight simulators are a good example of a VE system that is effective within strict limits. In a good flight simulator, a user can take the same flight path under a wide range of conditions. Users can feel what it’s like to fly through storms, thick fog or calm winds. Realistic flight simulators are effective and safe training tools, and though a sophisticated simulator can cost tens of thousands of dollars, they’re cheaper than an actual aircraft (and it’s tough to damage one in an accident). The limitation of flight simulators from a VR perspective is that they are designed for one particular task. You can’t step out of a flight simulator and remain within the virtual environment, nor can you do anything other than pilot an aircraft while inside one.

VIRTUAL REALITY IN EDUCATION:

Virtual reality (VR) can be described as a cutting-edge technology that allows students to step through the computer or television screen into a three dimensional, computer-simulated world to learn.

Multi-Player online gaming

Multi-Player online gaming

MULTIPLAYER ONLINE GAMING:

One result of virtual-reality research is the existence of entirely separate virtual worlds, inhabited entirely by the avatars of real world users. These worlds are sometimes referred to as massively multiplayer online games, and the World of Warcraft is the largest virtual gaming world in use now, with 11.5 million subscribers.

THE NINTENDO WII:

Probably the most successful cousin of virtual reality on the market today is the Nintento Wii. The Wii owes its motion capture and intuitive interaction concepts to the virtual reality technologies of the past. The controller is basically a simplified version of the “virtual reality glove.” Both the Wiimote and the Wii Fit offer users another way of interacting with their virtual environment without having to wear any bulky equipment.

MEDICAL PROCEDURES:

Virtual Reality Medical Procedures

Virtual Reality Medical Procedures

Modern medicine has also found many uses for virtual reality. Doctors can interact with virtual systems to practice procedures or to do tiny surgical procedures on a larger scale. Surgeons have also started using virtual “twins” of their patients, to practice for surgery before doing the actual procedure. In medicine, staff can use virtual environments to train in everything from surgical procedures to diagnosing a patient. Surgeons have used virtual reality technology to not only train and educate, but also to perform surgery remotely by using robotic devices.

Researchers are using virtual reality technology to create 3-D ultrasound images to help doctors diagnose and treat congenital heart defects in children.

ABSTRACT VISUALIZATION:

The other most commonly found approach to VR application is in those areas where large quantities of abstract data need to be manipulated, examined or accessed. Such visualizations range from common datasets such as maps, to micro and macro structures such as molecular architecture or social networks. By combining VR with Geographical Information Systems (GIS), geographical information can be explored in three dimensions or the information contained within a computer database can be visualized and navigated.

Almost any situation that requires interaction with information (even mathematical algorithms can benefit from VR visualization. Users are able to visualize and interact with information through multi-dimensional graphical representations (combined with text clues). Such representations increase users’ ability to analyze the underlying data by negating the need for them to construct their own mental image of the data.

VIRTUAL REALITY FORMATS:

As the number of applications of virtual reality (VR) has grown, there have also been changes in the different formats of VR-type software. Each format has differing approaches to, and varying degrees of, three-dimensionality, immersion and interaction.

VIRTUAL REALITY & INTERNET:

Some programmers envision the Internet developing into a three-dimensional virtual space, where you navigate through virtual landscapes to access information and entertainment. Web sites could take form as a three-dimensional location, allowing users to explore in a much more literal way than before. Programmers have developed several different computer languages and Web browsers to achieve this vision. Some of these include:

Virtual Reality Modeling Language

Virtual Reality Modeling Language

Virtual Reality Modeling Language (VRML) – the earliest three-dimensional modeling language for the Web. 3DML – a three-dimensional modeling language where a user can visit a spot (or Web site) through most Internet browsers after installing a plug-in. X3D – the language that replaced VRML as the standard for creating virtual environments in the Internet. X3D superseded VRML97. Since VRML97 is a subset of the X3D standard, VRML     files can still be processed by newer X3D browsers. Collaborative Design Activity (COLLADA) – a format used to allow file interchanges within three-dimensional programs.

DEVELOPMENT DIFFICULTIES

Bottleneck of transmission bandwidth 3-D visualization technology closely integrated with the data warehouse Preserve the integrity of the database in a shared user environment

APPLICATION IN THE INTERNET

Virtual Theme Park Virtual Shopping Mall Real-time Conferencing Flight Simulation Gaming Experience

Virtual Reality Grocery Store

Virtual Reality Grocery Store

POTENTIAL VR FOR E-COMMERCE:

Three-dimensional (3-D), multi-user, online environments constitute a revolution of interactivity by creating a compelling online experience.

VE offers e-shoppers the ability study the product carefully.

Provides the e-shoppers confidence that what they see is actually what they will get. Give better description on product.

VIRTUAL REALITY FOR TELECOMMUNICATION:

Tele-education, telemedicine, Tele-banking, Tele-work becomes possible. It improves new ways for people to interact with each other and computer.

Application of VR and Telecommunication

Telemedicine Tele-education Tele-training Tele-banking Tele-work

VR TECHNOLOGY IN TELECOMMUNICATION:

Using VR to manage Broadband Telecommunication Networks

VR user interfaces for broadband network Allows network structure, information flow to be visualized So, immediately responds through VR, reduce error Act as though in the real world using data gloves.

VIRTUAL REALITY CHALLENGES AND CONCERNS:

Most of today’s VR applications do not conform to reality and have poor quality, but are still very useful but must be improved a lot to allow more comfortable and intuitive

Interaction with virtual worlds.

The big challenges in the field of virtual reality are developing better tracking systems, finding more natural ways to allow users to interact within a virtual environment and decreasing the time it takes to build virtual spaces. While there are a few tracking system companies that have been around since the earliest days of virtual reality, most companies are small and don’t last very long.

The major interest was paid to visual feedback and visual display technologies resolution is

Significantly below eye’s resolving capability, luminance and color ranges do not cover the whole eye’s perception range (brightness range and gamut respectively), and finally the field of

View is relatively narrow. All these disadvantages make virtual worlds appear “artificial” and unreal, which severely contributes to the simulator sickness.

Without well-designed hardware, a user could have trouble with his sense of balance or inertia with a decrease in the sense of telepresence, or he could experience cyber sickness, with symptoms that can include disorientation and nausea. Not all users seem to be at risk for cyber sickness — some people can explore a virtual environment for hours with no ill effects, while others may feel queasy after just a few minutes

Some psychologists are concerned that immersion in virtual environments could psychologically affect a user.

CONCLUSION:

Technology has transformed the world in which we live, changing how we spend our time, how we understand ourselves, and how we interact with others. Technological innovation results in social and economic change. Thus, VR will lead to the development of a Virtual World. And it is the Virtual World that promises to restructure human life and activity.

Website article: http://quangmai.wordpress.com/2011/03/29/virtual-reality/ Evolution

Bruce Porter Jr the Social Networks Manager

Social Media Management by EmmeGirls Modeling

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Meet ‘Disco’, The Group Texting App Built Secretly Inside Google (Social Media Management 202 436 6577)

Disco, a new iPhone app and website

Disco, a new iPhone app and website

It seems like Google has made a foray into the group messaging space today with Disco, a new iPhone app and website. Well, they sort of have.

The service utilizes the Disco.com domain that Google bought at Domainfest last year for $255K. The Disco.com site went up today and the beta app hit the App Store yesterday, but no one noticed it — until now. And here’s the thing: it was made by Slide.

We’ve been testing the app here at TC HQ and thus far its pretty fast, perhaps because it’s initial build is more bare-bones than fellow group messaging contenders like Fast Society, Beluga and GroupMe. It’s actually pretty similar to the initial build of GroupMe before it added push notifications.

Again, the app is made by Slide, the storied social apps property which Google acquired in August for $182 million. Slide has made iPhone apps before, but the last one was Super Poke, an app created pre-Google acquisition. But Slide is being run as an autonomous business unit within Google, so this app is unrelated to any Google “Plus One” social projects, we hear.

We’ve reached out to Google for comment on the app and will update when we hear back.

How the app will fare competing in the already saturated group messaging space remains to be seen, and you read MG’s take on it here.

In the meantime here’s two fun facts: that’s Slide founder Max Levchin’s Facebook photo in the app screenshot (he’s the one on the bike) and the sample group on the Disco homepage is named GaGa Fan Club, interesting light of Lady Gaga’s recent Google visit.

h/t TheDomains

Disco, a new iPhone app and website

Disco, a new iPhone app and website

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Google
Google image
Website: google.com
Location: Mountain View, California, United States
Founded: September 7, 1998
IPO: August 19, 2004

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including:… Learn More

Slide
Slide image
Website: slide.com
Location: San Francisco, California, United States
Founded: August 1, 2005
Acquired: August 6, 2010 by Google for $182M

Slide, founded by PayPal co-founder Max Levchin, makes widgets that help people express themselves. The company took a big risk in 2006 when they gave users the ability to auto-insert slide shows into their MySpace pages and blasting bulletins out… Learn More

Bruce Porter Jr the Social Networks Manager 202 436 6577

Social Media Management by EmmeGirls Modeling

 

Social Media Important Role in Middle East Revolution (Social Networks Manager 202 436 6577)

One way we can measure the power of social media is by measuring the ROI (Return on Investment) This would work for companies, (although many companies just start with social media and think its free but that’s another discussion) and even for president Obama and his social media presidential election campaign of 2008. Here you can simply measure the effort, and the cost of the effort you put into your social media marketing campaign and measure the eventual outcome, whether that is an increase in sales or an increased brand awareness depends on you initial goals. However, it becomes a little bit harder if you try to measure the ROI when Iranian Freedom Fighters are using Twitter in the aftermath of the Iranian presidential elections of 2009…

In the aftermath of the presidential elections supporters of Mousavi, who lost the elections due to irregularities, used Twitter to organise protests. Social media played a big role in the Freedom Movement that arose after these presidential elections, who used it to inform the outside word of the unfair elections and suppressive regime of Ahmadinejad. You will probably remember Neda Agha-Soltan, the girl whose death was videotaped and broadcast over the internet. Her death became iconic for the struggle of the Iranian Freedom Movement, but it could also be seen as an indicator of the importance of the internet in ‘modern’ revolutions.

Mousavi protest in Iran (power of the crowd social media twitter)

Mousavi protest in Iran (power of the crowd social media twitter)

Nevertheless, Iranian authorities working for re-elected president Ahmadinejad were doing their best to restrict the outflow of news about the protest to the outside world. Eventually in an attempt to stop the revolts the authorities filtered access to facebook, and mobile phone services were shut down.

Because of the extensive use and importance of social media to protesters we can state that social media was a powerful tool for the Mousavi supporters.

Therefore, I want to ask you; can one only speak of, or measure the power of social media (in this case Twitter), from a business point of view? Or are there other indicators of the power of social media?

Is, for example, the amount of likes! on a Facebook company page an indicator of the business’ influence?

Website Article:

Bruce Porter Jr the Social Networks Manager 202 436 6577

Social Media Management by EmmeGirls Modeling

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