Social media marketing and private social networks for corporate branding
Social Media Marketing to Develop New Brands
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Social Media is a valuable means for enhancing corporate brand awareness. Without a doubt, most of
the successful businesses have improved their marketing strategies using various social media
campaigns on networking sites such as Facebook, Twitter, and YouTube.
With social media, consumers have the access to information anytime, anywhere. The World
Wide Web is where the modern day digitized shopping experience starts. Hence, more and
more corporations are making dedicated efforts to ensure pleasant experience for their
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clients. Social media is definitely a powerful medium. With sites such as Facebook, Twitter
and LinkedIn receiving over two billion visitors in a month, brand awareness through this
medium is easy and effective. Exposure to this enormous market is a brilliant profit enhancer
for any business.
When it comes to acting as a brand awareness tool, social media facilitates in building
positive insights of the brand among potential consumers. Consistent efforts towards staying
in news, giving updates, interacting with existing and potential consumers help in developing
a positive outlook for a brand. Additionally, this also helps in enhancing popularity of a
business.
Using a social media manager as a marketing tool helps promotional activities become target oriented.
It also allows businesses to keep tabs on their niche markets via tweets, status updates, and
sifting through various comments from visitors. This way, corporations can easily evaluate
the rate at which conversations and discussions about their brands occur online. Companies
can even come across new advertising opportunities.
To ensure maximum benefits from social media marketing, it is important to use it in the
right manner. Here are some effective ways to use social media marketing techniques to
develop new brands and popularize the existing ones:
Hype
If it is about a new product launch, creating hype can increase demand way before it is out in
the market. The idea is to develop curiosity about the product among potential customers. This is effectively mastered with a good social media manager.
Community Building
Do you believe in online community building? This is one of the most effective techniques
for enhancing branding awareness. Dedicating a Facebook page or developing an online
community will help you get fans for your brand. You can even create your own blog or social network to
generate awareness about your products online. Leverage Social Networks Manager to build your corporate branded, private social network, smart phone app, and more.
Link Building
Social media acts as a strong medium to build links resulting in an optimized, search engine
friendly business website. As any good social media manager will tell you, “content and back links are king.”
Brand Loyalty
It is important to build strong, lasting ties with your customers. This results in brand loyalty.
Your customers will remain loyal to the brand through your consistent efforts to update info
about products, organizing regular discussions and adding new fans.
Influence
To create influence online, you need to display your expertise in your niche market. The key
is to lend a helping hand to consumers when needed and sharing valuable info regularly. This
will certainly help you enhance your influence in the marketplace.
Bruce Porter Jr is the Social Networks Manager™
For agency representation Email Bruce@EmmeGirls.com
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Importance of Social Media Marketing and SEO EmmeGirls Networking Fools Interview
Emme Porter, Bruce Porter Jr owners of EmmeGirls LLC, DC Party Rentals, Social Networks Manager +1 202 436 5114
Bruce Porter Jr: Hi beautiful, what are we doing today?
Emme Porter: We’re doing the Networking Fools interview.
Emme Porter: Also what Bruce is doing, is buying this virtual real estate on the internet, and using it. So I think he would also like to promote his techniques with SEO and the Social Networks Manager™, which is really where his talent and passion is.
Bruce Porter Jr: ..and how it all integrates. You know we have the reality TV show, and of course we want the reality TV show to be a great hit, but realistically, if what we do it use it to brand our clients then it serves it’s purpose. So we want to use all these different methods of media in order to brand ourselves and our clients. Because keep in mind that the branding and publicity is very important to us, not only for getting new clients, but also getting new models. We have thousands of models on staff and it takes a lot of SEO to get them in here.
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Bruce Porter Jr: (speaking about Sports Buzz) ..for companies like them that have an android and Iphone app, marketing companies like us are very attractive. We not only staff the models for you, but we also promote you and get you in there on the first page of Google. If you Google “Sports Buzz Launch Event DC” of course you will see us, and the picture are filed and everything.
Emme Porter: He works tirelessly. How Bruce likes to describe the internet is that it’s alive, and so it’s a constant thing you have to work on all the time because it’s like a living breathing animal.
Bruce Porter Jr: SEO is one of those things that sometimes you’re really not sure why this happened or that happened. You just have to do so many things to get the results that you want. It’s a learning process. You know we’ve made mistakes too. Even a few months ago we made a big mistake and then you realize that is how that works and you have to work overtime to make up lost ground, but it is very effective… To go back to using the models, we take our models that are nationwide and do promotions, that is our business model. Then we use those models to promote ourselves and our clients. That is why when you Google us there are so many results and of course the name of the game is back links.
Emme Porter: Now that we have grown and are national company people use Google or Bing and they search for promotional models or trade show models and whoever is relevant is who the call first.
Bruce Porter Jr: As you know there is a huge difference if you appear on the first page of Google. It didn’t start off that way for us, there are a lot of companies out there who think they have the best promotional modelsor they are the best agency. People have been staffing models for years. It took a while to get there but we are now on the first page of Google for most of our key terms. That keeps the phone ringing and while word of mouth advertising is good, when large corporations hire promotional models, chances are they are going to hop on the internet and Google it, and call the first few people they see.
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Social media has greatly changed communication over the past few years. Instead of saying, “Call me!”, a more common phrase these days is “Facebook me!” Likewise, more people are getting their news from the internet rather than the newspaper. In fact Facebook is the information source of choice for the “technology generation”. Even when conducting a search on Facebook you get internet Search results at the bottom of the page as well. So when you decide to sell your house, why not use websites such as Facebook, Twitter, Youtube, and LinkedIn to help reach buyers?
These social networking websites provide a valuable resource to sellers. Through Facebook, you can list your house and promote the listing with Facebook advertising. You can also share the posting with your friends, post pictures, videos, and notes highlighting the positive aspects of your house utilizing viral marketing for your listing.
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Similarly, on Twitter, you can publish the listing via a tweet informing millions of potential buyers about the price and location of your house with a single click. You can further utilize viral marketing with your Tweets by including some of your favorite and most interesting facts about the house. You can target a specific areas and advertise your open house with times and dates.
LinkedIn is a social network for business professionals that also supports paid advertising. You can list your house on the linkedin advertising network and pay only for the clicks that you receive. You can also post the listing on your Linkedin status, share with your connections and email your linkedin contacts about the listing. If you have your house listed on the MLS directory you can also post that listing to your Linkedin account.
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With Youtube you can actually let interested buyers take a 360 virtual tour of your house. You can highlight the best features of your house increasing the opportunity for a sale. Sharing the Youtube video on all four of these networks will help you appear in Google search results.
These sites can be especially useful when targeting young buyers. As the “technology generation” grows up, more people are turning to their favorite social network to help them find information, including looking for places to live. If your house is listed on the social network that your potential buyers are using, then you widen your advertising reach, and therefore increase your chances of selling your house in a reasonable time frame.
If you would like to use social media to sell you home quickly contact us today!
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