In a move aimed to connect with the American public as the 2012 election gets underway, President Barack Obama has started a personal social media campaign. Starting on Friday June 17th the Obama camp announced on their website that the President himself will be tweeting from his own Blackberry. He will sign the Tweets with “BO” to signal it is a personal tweet.
The social media savvy President’s 2008 election was largely credited to engaging the under 30 population with a massive Facebook social media Marketing campaign. One of his first acts as President was hiring a Social Networks Manager. His first personal tweet as President came on Sunday as families nationwide celebrated Father’s Day:
“Being a father is sometimes my hardest but always my most rewarding job. Happy Father’s Day to all the dads out there. –BO.”
Undoubtedly the decision was influenced by Rep. Weiner’s recent lewd tweets and the overwhelming fact that Twitter is becoming the fastest and most effective way to publish content worldwide. We’ll all be watching to see what he Tweets.
Email Bruce@EmmeGirls.com 202 436 6577