Social media has greatly changed communication over the past few years. Instead of saying, “Call me!”, a more common phrase these days is “Facebook me!” Likewise, more people are getting their news from the internet rather than the newspaper. In fact Facebook is the information source of choice for the “technology generation”. Even when conducting a search on Facebook you get internet Search results at the bottom of the page as well. So when you decide to sell your house, why not use websites such as Facebook, Twitter, Youtube, and LinkedIn to help reach buyers?
These social networking websites provide a valuable resource to sellers. Through Facebook, you can list your house and promote the listing with Facebook advertising. You can also share the posting with your friends, post pictures, videos, and notes highlighting the positive aspects of your house utilizing viral marketing for your listing.
Similarly, on Twitter, you can publish the listing via a tweet informing millions of potential buyers about the price and location of your house with a single click. You can further utilize viral marketing with your Tweets by including some of your favorite and most interesting facts about the house. You can target a specific areas and advertise your open house with times and dates.
LinkedIn is a social network for business professionals that also supports paid advertising. You can list your house on the linkedin advertising network and pay only for the clicks that you receive. You can also post the listing on your Linkedin status, share with your connections and email your linkedin contacts about the listing. If you have your house listed on the MLS directory you can also post that listing to your Linkedin account.
With Youtube you can actually let interested buyers take a 360 virtual tour of your house. You can highlight the best features of your house increasing the opportunity for a sale. Sharing the Youtube video on all four of these networks will help you appear in Google search results.
These sites can be especially useful when targeting young buyers. As the “technology generation” grows up, more people are turning to their favorite social network to help them find information, including looking for places to live. If your house is listed on the social network that your potential buyers are using, then you widen your advertising reach, and therefore increase your chances of selling your house in a reasonable time frame.
If you would like to use social media to sell you home quickly contact us today!
Email Bruce@EmmeGirls.com 202 436 6577