Spotify with over 10 million users online is excited to break into the US social media market leveraging Facebook’s 206 million US users. Similar to social networking site Last.fm and Pandora Spotify looks to enhance the Facebook integration into a seamless and user experience. Last.fm has long had “Connect with Facebook” feature which allows Facebook users to enjoy their friends playlists.
Spotify is reportedly ecstatic about the deal which will feature a Spotify icon next to a person’s post in the newsfeed.
Clicking on the Spotify icon will install the service on their desktop in the background, and also allow users to play from Spotify’s library of millions of songs through Facebook. The service will include a function that lets Facebook users listen to music simultaneously with their friends over the social network,” reports Forbes‘ Parmy Olson.
The fact that you have to install software that runs on your desktop seems a bit cumbersome. It is nice you will be able to listen to music libraries and songs through Facebook and with friends. Myspace has been allowing people to upload songs on their pages for years. Spotify is paying for their music though and it seems to be more interactive because friends can all listen at the same time. I remains to be seen how much advertising revenue Spotify will bring or if they will start charging more for users to listen. The feeling I get from Facebook is they are still looking for ways to monetize the partnership.
Email Bruce@EmmeGirls.com 202 436 6577