Evenbrite has completed a study showing that Facebook drives more ticket sales that using Twitter to tweet the message. So I ask the question are small businesses using Facebook to the full potential? Are small businesses missing out on opportunities to get more bang for the buck?
Evenbrite announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook “Like” drove $1.34.
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The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period (the “value” of tweets increased).
The goal of a small business using Facebook, is the create a Fan Page and then start using the “Event Calendar to invite people, clients, customers, etc to the event.
Bruce Porter, Jr. the Social Networks Manager
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