So I’m checking out the debut of the Onion News Network and two things occurred to me:
First, sadly for the Onion writers, cable news is inoculated against parody. What passes for news and analysis on most of cable shows satirizes itself. Hence Jon Stewart’s brilliant strategy of curating and juxtaposing actual news clips for The Daily Show. Stewart is almost single-handedly reintroducing irony in the post-ironic era…..social media as a topic for satire is similarly transcendent.
…But what’s so outrageous about that? It can happen, man. Social network entrepreneurs are already pushing the envelope. Last week, ad.ly, which monetizes celebrity endorsements via Twitter, announced that by hooking up Charlie Sheen and a company that recruits interns (stay with me, now), it generated 412,000 clicks in 48 hours and attracted 74,040 applications for internships.
Also paired on Twitter by ad.ly were Khloe Kardashian and Old Navy. Khloe’s sponsored tweet: “Want to know how Old Navy makes your butt look scary good? Ask a Kardashian.”… Read More