Archives : March-2011

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Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine. Starting Wednesday, users who opt into the +1 button experiment(and soon everyone else) in Google Labs will start seeing a +1 icon next ..

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As social media has turned mainstream, many people have started to use Twitter and Facebook in more constructive ways, instead of just connecting with high school buddies. For instance, some use them to sell their home. Realtors and homeowners are turning to Facebook, Twitter and LinkedIn to market their properties in a sometimes frustratingly slow ..

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Virtual reality (VR) is a technology which allows a user to interact with a computer-simulated environment, whether that environment is a simulation of the real world or an imaginary world. It is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and ..

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It seems like Google has made a foray into the group messaging space today with Disco, a new iPhone app and website. Well, they sort of have. The service utilizes the Disco.com domain that Google bought at Domainfest last year for $255K. The Disco.com site went up today and the beta app hit the App Store yesterday, ..

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One way we can measure the power of social media is by measuring the ROI (Return on Investment) This would work for companies, (although many companies just start with social media and think its free but that’s another discussion) and even for president Obama and his social media presidential election campaign of 2008. Here you ..

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One of the most e-mailed articles on the New York Times website for the past several days has been one titled, “Don’t Call Me, I Won’t Call You.”  My guess is a lot of grown up kids are sending it to their parents to prove that they’re not the only ones who don’t always answer the ..

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Follow us on:  With its $350 million budget each year,  Procter and Gamble is one of the world’s biggest  spenders in market research. But changes are on the way – largely down to social media, according to  Joan Lewis, the company’s global consumer and market knowledge officer.  With Facebook and its peers continuing to soar, ..

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Via the Oxford University Press blog (what a great idea!), Philip Howard assesses the link between digital.. specifically, social media and political unrest in the Middle East and north Africa. Although he cautions against running afoul of the common “correlation is not causation” fallacy, Howard does make an illuminating point about the impact of social media ..

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In this advertising age, businesses are taking full advantage of Facebook, targeting consumers with those short, attention-grabbing ads strategically placed on the right side of the screen. It’s obviously not a coincidence that you see an ad related to the interests you’ve listed, the region you live in and/or your age and gender. You’ve offered ..

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The Gedling Health Network blog now comes with extra Tweets. We’re experimenting on the Gedling Health Network blog with Twitter to see how we may take a more strategic approach to social media to complement this blog and the new website. If you scroll down on the right hand side you’ll find a short list ..

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